In this exclusive five-part video series, Barrie Jarrett, CEO of Planet Sport, discusses the company’s evolution, the power of AI-driven personalised content, and the future of digital sports media.
Over the past 12 months (2024), Planet Sport has seen exceptional growth. Planet Rugby is now the #1 independent rugby union website globally, while Planet F1 has solidified its place among the top three independent motorsport sites in the World according to Similarweb.
1. Growth, Expansion & The Challenges Ahead
Key Insights
- Planet Rugby has surpassed expectations, ranking #1 in the world for rugby coverage.
- Planet F1 continues to grow, fueled by expanding U.S. Formula 1 races.
- The biggest challenge now is sustaining growth while adapting to digital trends.
2. AI & Personalised Sports Content
Key Insights
- AI is reshaping sports content, ensuring fans get relevant news without being bombarded by irrelevant updates.
- GDPR compliance and data privacy remain top priorities.
- AI allows content customisation, delivering news that fans actually want.
3. The Evolution of Sports Media: Video & Audio Take Over
Key Insights
- Text-based content is no longer enough—video, live streaming, and podcasts are the future.
- Social platforms like YouTube, TikTok, and podcasts are key to fan engagement.
- Sports media needs to be more interactive, visual, and engaging.
4. The Growth of Motorsport Coverage
Key Insights
- The rise of Formula 1 in the U.S. is creating new opportunities for motorsport media.
- Deeper race analysis, AI-driven news, and exclusive content are in development.
- There’s potential for expansion into MotoGP, Formula E, and other racing series.
5. The Future of Rugby & Staying Ahead in Sports Media
Key Insights
- Planet Rugby has achieved massive success, but there’s more room for growth.
- Global expansion and richer content formats will drive the next phase.
- The challenge is to balance editorial, video, and AI-driven content strategies.
While discussing the future of sports media, Barrie Jarrett also reflected on Leeds United’s squad and their chances of securing a Premier League return.
Leeds United’s Season & Premier League Aspirations
Key Insights
- Leeds United has a strong squad this year, but there’s room for improvement.
- The club needs a striker—every team does.
- Illan Meslier remains a key player, despite a few errors this season.
- Promotion to the Premier League is within reach if the team continues to perform.
FAQs: What’s Next for Digital Sports Media?
1. How is AI changing sports journalism?
AI helps deliver personalised content, analyzing user preferences to ensure fans get relevant news and updates.
2. Why is video so important in sports media?
Fans now expect high-quality, engaging content. Video and podcasts create stronger connections with audiences.
3. What’s next for Planet Sport in 2025?
- More personalised sports content using AI.
- Expanded rugby and motorsport coverage.
- Greater focus on video, live streaming, and interactive media.
4. How can sports fans stay updated?
Follow Planet Rugby, Planet F1, and other platforms for exclusive insights, expert analysis, and real-time updates.
Final Thoughts: A Transformational Year Ahead
The sports media industry is evolving, and Planet Sport is leading the way. With AI-driven content, expanded motorsport coverage, and more interactive formats, 2025 is set to be a game-changing year.
